An investor who was planning to establish a high-tech, co-educational private institution in Gauteng engaged us with designing an appropriate market entry strategy for the proposed institution.

By leveraging on our knowledge of the local market, analysing environmental and economic factors, and performing financial analysis & scenario planning, we were able to determine three brand and pricing strategies for market entry; exclusive, premium and mass market.

In the end, our analysis showed that the premium brand strategy was the most viable option to achieve the business goals.